Chasing the Wind

News. Faith. Nonsense.


The Great Abortion Marketing Plan

Dr. Bernard Nathanson, co-founder of NARAL/Pro-Choice America, is confessing his sins. He was a leading abortion practitioner in the late 1960’s and early 1970’s. In a column in Worldnet Daily, Dr. Nathanson tells the author how the founded a group to market the idea of abortion to America, and it was far more successful than they anticipated.

In marketing wars, the party that frames the terms of the debate almost always wins. And the early abortion marketers brilliantly succeeded in doing exactly that – diverting attention away from the core issues of exactly what abortion does to both the unborn child and the mother, and focusing the debate instead on a newly created issue: “choice.” No longer was the morality of killing the unborn at issue, but rather, “who decides.”

The original abortion-rights slogans from the early ’70s – they remain virtual articles of faith and rallying cries of the “pro-choice” movement to this day – were “Freedom of choice” and “Women must have control over their own bodies.”

“I remember laughing when we made those slogans up,” recalls Bernard Nathanson, M.D., co-founder of pro-abortion vanguard group NARAL, reminiscing about the early days of the abortion-rights movement in the late ’60s and early ’70s. “We were looking for some sexy, catchy slogans to capture public opinion. They were very cynical slogans then, just as all of these slogans today are very, very cynical.”

They made up slogans. They fabricated polls. They lied about figures. All in the name of drumming up business. Dr. Nathanson estimates he participated in or supervised 75,000 abortions.

Then along came technology. Ultrasound, electronic fetal heart monitoring, fetoscopy, cordocentesis. Technology that gave Dr. Nathanson a window into what was happening to the fetus.

“Anyway,” says Nathanson, “as a result of all of this technology – looking at this baby, examining it, investigating it, watching its metabolic functions, watching it urinate, swallow, move and sleep, watching it dream, which you could see by its rapid eye movements via ultrasound, treating it, operating on it – I finally came to the conviction that this was my patient. This was a person! I was a physician, pledged to save my patients’ lives, not to destroy them. So I changed my mind on the subject of abortion.”

Dr. Nathanson attempted to undo the damage he caused with his prior fradulent marketing, but the cork was already out of the bottle. He used an ultrasound machine to document an abortion at three months:

In 1985, intrigued by the question of what really happens during an abortion in the first three months of a pregnancy, Nathanson decided to put an ultrasound machine on the abdomen of a woman undergoing an abortion and to videotape what happens.

“We got a film that was astonishing, shocking, frightening,” he says.

It was made into a film called “The Silent Scream.” It was shattering, and the pro-abortion people panicked. Because at this point, we had moved the abortion debate away from moralizing, sermonizing, sloganeering and pamphleteering into a high-tech argument. For the first time, the pro-life movement now had all of the technology and all of the smarts, and the pro-abortion people were on the defensive.

In 1987 he made another film, narrated by Charlton Heston, called “Eclipse of Reason.” This film used a fetuscope to document a “partial birth abortion.” You can click that link above to get the desciption of the movie; I think it’s too horrendous to even quote here.

But Dr. Bernard Nathanson, a founder and strategist of the pro-abortion movement, is now one of their most vocal and staunch opponents.

Read the rest of How lying marketers sold Roe v. Wade to America. Abortion is still being marketed today; you can read the stories of former employees of the abortion industry and how they could no longer stand to sell abortions for a living.

Thanks to Nykola.com for the lead on this story.



7 responses to “The Great Abortion Marketing Plan”

  1. The sad thing is that ‘marketing’ invades every aspect of our lives today. While I think it’s tragic that marketing was used in Roe V. Wade, I also think it’s tragic that ‘marketing’ was used to sell the war in Iraq to America. (or, as the quote was, something like rolling out a product).

    Perception management is a technique that borders on propaganda, no matter who is doing it. It’s true. But both sides are doing it. So what’s the solution?

    While I think it’s tragic so many babies are slaughtered, I also think it’s tragic that so many are born into families in which they are unwanted. Which is the worse evil? I’m not sure I’m prepared to say. Although I do feel that if you’re not prepared to raise your child properly, don’t have one. Whether that means abstinance, condoms, or early abortions, the sentiment stands.

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  2. While I like your layout, I’m finding it incredibly difficult to read some of your quoted text. 😦

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  3. I won’t disagree that marketing took place for the Iraq war, though some of the marketing material – WMD, for instance – pre-dates the Bush administration. I still feel it was a necessary war nonetheless to stop an even greater evil. Time will tell.

    Did you read the article I linked? “Unwanted babies” is a partial myth because there is such a waiting list for adoption. And since the abortion clinics are paid by the abortion, they don’t divulge this information to the mother. They want the money.

    PS – I’ll see what I can do to increase the contrast, but it’s not a good week for me to tweak CSS settings since I’m headed out of town. I have several other “skins” available; it’s the pull-down box on the left labeled “Chase the Skin.” See if one of the other skins is clearer to you.

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  4. Here’s an essay that’s basically “pro (early) choice but anti-abortion”, with a comments section full of debate:

    Part I: http://ambivablog.typepad.com/ambivablog/2005/01/note_this_essay.html

    Part II: http://ambivablog.typepad.com/ambivablog/2005/03/the_ambivaborti.html

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  5. Amba, thank you for the touching essays.

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  6. I voted to keep abortion legal all my life, when it was a vote to take. Which wasn’t often enough.

    Recently, my wife and I adopted a baby girl. She’s astonishing, and I can’t stop thinking that her existence was the choice of her birthmother. She chose wisely, but could’ve had her destroyed.

    I have come to the conclusion that I am Pro-Choice: Yes, a pregnant woman has a choice: to keep the baby, or give him or her up to a loving home, in dire need of family. No questons asked.

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  7. I see very few people ever switching to the other position, Marcus. Pro-choicers eventually realize that there just may be a life involved and decide their position should be re-evaluated. Pro-lifers rarely change to pro-choice.

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About Me

Michael, a sinner saved by grace, sharing what the good Lord has shared with me.

Solomon, in the book of Ecclesiastes, said, “I have seen all the things that are done under the sun; all of them are meaningless, a chasing after the wind.”

If you’re not living for the glory of God, then what you’re doing is meaningless, no matter what it is. Living for God gives life meaning, and enjoying a “chasing after the wind” is a gift from God. I’m doing what I can to enjoy this gift daily.

Got questions? I’m not surprised. If you have any questions about Chasing the Wind, you can email me at chasingthewind@outlook.com.

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