Naked DSL

Actually, I’ve never heard it called “Naked DSL.” This is the choice of getting DSL without the accompanying land line. I’ve heard it called “Dry Loop.” Naked DSL sounds too risqué.

My favorite part of the article is this:

The San Antonio-based telecommunications giant had feared customers would ditch their phone lines in favor of wireless phones if they weren’t required to stay tethered, but the Federal Communications Commission ordered the marketing switch as part of AT&T’s 2006 merger with BellSouth Corp. AT&T launched it this year.

“We want to give people the opportunity to find the services that best suit their lifestyles,” AT&T spokesman Dan Feldstein said.

Read those two paragraphs again. They say the exact opposite. They’ll give you what you want, as long as what you want is what they’ll give you. Fabulous marketing doublespeak.

And I’m doubly amused because 2 weeks ago I dropped my land line as soon as AT&T let me “un-tether” the DSL. My wife and I each have a cell, and the 3rd line was just becoming obsolete.

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